Reyes Goes Hollywood

Jose Reyes has signed an endorsement deal with Under Armor and will be featured in an advertising campaign. Here's the press release:

Baltimore, MD (February 17th, 2009) – Under Armour has signed New York Mets All-Star shortstop and base-running phenom Jose Reyes to a multi-year partnership.  Reinforcing the brand’s performance training platform, Under Armour is proud to collaborate with the electrifying Reyes, who in 2008 broke the Mets’ all-time record for stolen bases and achieved his first 200-hit season.   

 

As part of the Under Armour “ Athletes Run, Train, Battle” ad campaign, the new baseball spot captures the moment Reyes’ speed enables him to be one of the league leaders in stolen bases.  One of the fastest players in MLB today, Reyes in a dreamlike sequence is depicted stealing two bases on one pitch in the spot.  The ad, in which Reyes introduces Under Armour’s new Heater, the ultimate lightweight baseball cleat, will debut on February 18th in select markets on NBC, ABC, SNY and CBS with key retail partners Academy and Modell’s.

 

“Reyes is a speed player and has incredible instincts that rank him among the best in MLB history,” said Steve Battista, Under Armour, Senior Vice President, Brand.” Reyes showcases his skills in the new spot, and we are thrilled to have him as an integral part of the Under Armour family.”

 

The Under Armour Heater baseball cleat is lightweight, breathable and features rotational traction for maximum acceleration and power. The Heater is available at major sporting goods retailers for a suggested retail price of $85.

 

“I am excited to be a part of the Under Armour family and to do what I love best – steal bases – in the new TV ad. The new Heater cleats give me that extra edge that helps me stay one step ahead of the competition,” added Reyes.

 

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