Hoodia-winked
Using a federal law designed to protect consumers from cross-border fraud and deception, a U.S. District Court in Illinois has ordered key players in an international spam ring to give up $3.7 million that they made by sending out illegal e-mail messages pitching bogus hoodia weight-loss products and a “human growth hormone” pill they claimed reversed the aging process.
In action brought by the Federal Trade Commission, the court found that the five defendants, located in Canada and St. Kitts, participated in the spam operation. The court order bars the defendants from making false or unsubstantiated claims about the health benefits of any food, drug, or dietary supplement.
The case, filed by the FTC in October 2007, is significant because international spam has been difficult to track down, allowing marketers to find safe havens outside U.S. borders. This marked the first time the FTC invoked the US SAFE WEB Act, a federal law passed in 2006. The Act enhances the agency’s ability to exchange information with foreign counterparts and helps protect consumers from cross-border spam and spyware distribution.
The FTC’s complaint charged eight defendants – Spear Systems, Inc., three other corporate defendants, and four individuals – with using spammers to drive traffic to Web sites selling an extract of the hoodia gordonii plant it claimed would cause significant weight loss, and a “natural human growth hormone enhancer” it claimed would reverse the aging process. The FTC alleged that these claims were false or unsubstantiated, and charged the defendants with deceptive advertising. It also alleged that the spammers sent e-mail that contained false “from” addresses and deceptive subject lines, and that they failed to provide a required opt-out link or physical postal address.
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