Sunny Look Face-Off

This summer, do you want to be sun-kissed, as in this Lancome Bronze Tropiques image:

Or do you want to bounce away sun beams like Hong Kong actress Carina Lau in this SK II ad?

Okay, so beauty standards for skin tone differ across the globe. But regardless of culture and geography, everyone will be seeking better sun protection this spring and summer season, says cosmetics technology company Dow Cornings.

Here are some sun product trends to look for, according to them. (Our comments in italics!)

     -- Significant growth in demand for sun care products because of
        heightened consumer awareness of the dangers of unprotected tanning.
	Where were the cosmetic companies when we discovered the hole in the ozone? Apparently, not earning enough money.  
     -- Greater emphasis on grooming products designed specifically for men -
        already a booming sector in countries such as India.
	Men's Biore, Men's Clinique...Men's Avon? Actually... 
     -- A rise in next-generation anti-aging skin care products that rival
        surgical results.
	Someone's already trademarked the phrase "Better than Botox." 
     -- Time-pressed consumers who will demand even more products with
        multifunctional benefits, such as sunscreens with moisturizing
        benefits and shampoos blended with conditioners.
	Can we also put in a camera and GPS functions?
     -- Status conscious new consumers in emerging geographies who want the
        fair-skinned look. In 2005 alone, more than 60 new skin-whitening
        products were launched in supermarkets or pharmacies across the Asia-
        Pacific region.
	The grass is always greener, folks. But seriously: how about an East-West face swap, a la Nick Cage and John Travolta? 
	

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[New York City body contouring]

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